Privacy policy
1) Introduction and Contact Information for the Data Controller
1.1We are pleased that you are visiting our website and thank you for your interest. Below, we provide information about how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.
1.2The data controller for this website, as defined by the General Data Protection Regulation (GDPR), is MT Commerce GmbH, Am Ölwerk 20, 49744 Geeste, Germany, Tel.: 059372679910, Email: info@mtcommerce.de. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
2) Data Collection When You Visit Our Website
2.1When you use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we collect only the data that your browser transmits to the website server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website we visited
- Date and time of access
- Amount of data sent in bytes
- Source/link that brought you to this page
- Browser Used
- Operating System Used
- IP address used (if applicable: in anonymized form)
Data processing is carried out in accordance with Article 6(1)(f) of the GDPR based on our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or used for any other purpose. However, we reserve the right to review the server log files retrospectively should there be concrete evidence of unlawful use.
2.2For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the data controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the “https://” prefix and the padlock icon in your browser’s address bar.
3) Hosting & Content Delivery Network
3.1Shopify
We use the system provided by the following provider to host our website and display its content: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
All data collected on our website is processed on the provider’s servers. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits its unauthorized disclosure to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.
3.2Cloudflare
We use a content delivery network provided by the following company: Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA
This service enables us to deliver large media files—such as graphics, page content, or scripts—more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Article 6(1)(f) of the GDPR. We have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
4) Cookies
To make your visit to our website more enjoyable and to enable the use of certain features, we use cookies—small text files that are stored on your device. Some of these cookies are automatically deleted when you close your browser (so-called “session cookies”), while others remain on your device for a longer period and allow page settings to be saved (so-called “persistent cookies”). In the latter case, you can find the storage duration in the overview of your web browser’s cookie settings.
To the extent that personal data is processed by individual cookies we use, such processing is carried out in accordance with Article 6(1)(b) of the GDPR either for the performance of a contract, pursuant to Article 6(1)(a) of the GDPR in the event that consent has been given, or pursuant to Article 6(1)(f) of the GDPR to safeguard our legitimate interests in ensuring the best possible functionality of the website and a user-friendly and effective experience for visitors.
You can configure your browser so that you are notified when cookies are set and can decide on a case-by-case basis whether to accept them, or you can block cookies in specific cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be limited.
5) Getting in Touch
5.1Judge.me
We use the services of the following provider for review reminders: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom
We will only share your email address and, if applicable, other customer data with the service provider—based solely on your explicit consent in accordance with Article 6(1)(a) of the GDPR—so that the service provider can contact you via email with a reminder to leave a review.
You may revoke your consent at any time, effective for the future, by notifying us or the provider.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.
5.2Trusted Shops
For review reminders, we use the services of the following provider: Trusted Shops AG, Subbelrather Str. 15c, 50823 Cologne, Germany
We will only share your email address and, if applicable, other customer data with the service provider—based solely on your explicit consent pursuant to Article 6(1)(a) of the GDPR—so that the service provider can contact you via email with a reminder to leave a review.
You may revoke your consent at any time, effective for the future, by notifying us or the provider.
We are jointly responsible with the service provider for the processing activities described above, in accordance with Article 26 of the GDPR. The joint controller agreement can be viewed here: https://help.etrusted.com/hc/de/articles/4402587369105-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
5.3When you contact us (e.g., via the contact form or by email), personal data will be processed—solely for the purpose of handling and responding to your inquiry and only to the extent necessary for that purpose.
The legal basis for processing this data is our legitimate interest in responding to your inquiry pursuant to Article 6(1)(f) of the GDPR. If your contact is aimed at entering into a contract, the additional legal basis for processing is Article 6(1)(b) of the GDPR. Your data will be deleted when it is clear from the circumstances that the matter in question has been conclusively resolved and provided that no statutory retention requirements preclude this.
6) Data Processing When Opening a Customer Account
In accordance with Article 6(1)(b) of the GDPR, personal data will continue to be collected and processed to the extent necessary when you provide it to us upon opening a customer account. You can find out which data is required to open an account by referring to the input fields on the corresponding form on our website.
You may delete your customer account at any time by sending a message to the address of the data controller listed above. Once your customer account has been deleted, your data will be deleted, provided that all contracts concluded in connection with it have been fully fulfilled, there are no statutory retention periods that prevent this, and we no longer have a legitimate interest in continuing to store the data.
7) Use of Customer Data for Direct Marketing
7.1Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will send you regular updates about our offers. The only required information for receiving the newsletter is your email address. Providing additional information is voluntary and is used to address you personally. We use the so-called double opt-in procedure to send the newsletter, which ensures that you will only receive the newsletter once you have explicitly confirmed your consent to receive it by clicking on a verification link sent to the email address you provided.
By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, so that we can investigate any potential misuse of your email address at a later date. The data we collect when you subscribe to the newsletter is used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time by clicking the link provided in the newsletter or by sending a message to the data controller listed at the beginning of this notice. Once you have unsubscribed, your email address will be deleted immediately from our newsletter distribution list, unless you have expressly consented to the continued use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this statement.
7.2Shopping Cart Reminders via Email
If you cancel your purchase with us before completing your order, you have the option to receive a one-time email reminder of the contents of your virtual shopping cart.
The only required information for sending this reminder is your email address. Providing additional information is optional and may be used to address you personally. We use the so-called double opt-in procedure for sending emails, which ensures that you will not receive a notification until you have explicitly confirmed your consent by clicking on a verification link sent to the email address you provided.
By clicking the confirmation link, you give us your consent to use your personal data in accordance with Article 6(1)(a) of the GDPR to send you a shopping cart reminder. In doing so, we store your IP address as provided by your Internet Service Provider (ISP), as well as the date and time of registration, in order to be able to trace any potential misuse of your email address at a later date. The data we collect when you sign up for our email notification service is used strictly for the intended purpose.
You can unsubscribe from shopping cart reminders at any time by sending a message to the contact person listed at the beginning of this notice. Once you have unsubscribed, your email address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this notice.
8) Data Processing for Order Fulfillment
8.1To the extent necessary for the performance of the contract for delivery and payment purposes, the personal data we collect will be disclosed to the contracted shipping company and the contracted financial institution in accordance with Article 6(1)(b) of the GDPR.
If, based on a relevant contract, we are obligated to provide you with updates for goods containing digital elements or for digital products, we will process the contact information you provided when placing your order in order to personally notify you in accordance with our legal obligations to provide information under Article 6(1)(c) of the GDPR. Your contact information will be used strictly for the specific purpose of notifying you about updates we are obligated to provide, and we will process it for this purpose only to the extent necessary to provide the relevant information.
8.2Disclosure of Personal Data to Shipping Service Providers
- Cargoboard
As a shipping service provider, we use the following provider: Cargoboard GmbH & Co. KG, Technologiepark 22, 33100 Paderborn, Germany
We will disclose your email address and/or phone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.
Consent may be revoked at any time, with future effect, by notifying the data controller named above or the provider.
- DHL
As a shipping service provider, we use the following carrier: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We will disclose your email address and/or phone number to the provider in accordance with Article 6(1)(a) of the GDPR prior to delivery of the goods for the purpose of coordinating a delivery date or notifying you of the delivery, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) of the GDPR, we will only disclose the recipient’s name and the delivery address to the provider. This information is disclosed only to the extent necessary for the delivery of the goods. In this case, it is not possible to coordinate the delivery date with the provider in advance or to provide a delivery notification.
Consent may be revoked at any time, with future effect, by notifying the data controller identified above or the provider.
8.3Use of Payment Service Providers (Payment Services)
- Apple Pay
If you choose the “Apple Pay” payment method offered by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the “Apple Pay” feature on your iOS, watchOS, or macOS device by charging a payment card stored in “Apple Pay.” Apple Pay uses security features built into your device’s hardware and software to protect your transactions. To authorize a payment, you must therefore enter a code you have previously set and verify your identity using your device’s “Face ID” or “Touch ID” feature.
For the purpose of processing your payment, the information you provided during the ordering process, along with the details of your order, is transmitted to Apple in encrypted form. Apple then re-encrypts this data using a developer-specific key before transmitting it to the payment service provider associated with the payment card stored in Apple Pay to complete the transaction. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm that the payment was successful.
To the extent that personal data is processed in connection with the transfers described above, such processing is carried out solely for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely prevents the data from being linked to any specific individual. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.
When you use Apple Pay on your iPhone or Apple Watch to complete a purchase you made through Safari on your Mac, your Mac and the authorization device communicate via an encrypted channel through Apple’s servers. Apple does not process or store any of this information in a format that could be used to identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone’s Settings. Go to "Wallet & Apple Pay" and turn off "Allow Payments on Mac."
For more information about Apple Pay's privacy policy, visit the following website: https://support.apple.com/de-de/HT203027
- Google Pay
If you choose the “Google Pay” payment method offered by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), payment processing will be handled via the “Google Pay” app on your mobile device—which must be running at least Android 4.4 (“KitKat”) and have NFC functionality—by charging a payment card stored in Google Pay or a payment method verified there (e.g., PayPal). To authorize a payment via Google Pay exceeding €25, you must first unlock your mobile device using the verification method set up on your device (such as facial recognition, a password, a fingerprint, or a pattern).
For the purpose of processing payments, the information you provide during the ordering process, along with the details of your order, will be shared with Google. Google then transmits your payment information stored in Google Pay—in the form of a one-time transaction number—to the originating website to verify that the payment has been made. This transaction number does not contain any information regarding the actual payment details of the payment method stored in Google Pay; rather, it is generated and transmitted as a one-time valid numeric token. For all transactions via Google Pay, Google acts solely as an intermediary for processing the payment. The transaction is carried out exclusively between the user and the originating website by charging the payment method stored in Google Pay.
To the extent that personal data is processed in connection with the transfers described above, such processing is carried out solely for the purpose of payment processing in accordance with Article 6(1)(b) of the GDPR.
Google reserves the right to collect, store, and analyze certain transaction-specific information for every transaction made through Google Pay. This includes the date, time, and amount of the transaction; the merchant’s location and description; a description of the goods or services purchased provided by the merchant; photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction, and, if applicable, the offer associated with the transaction.
According to Google, this processing is carried out exclusively in accordance with Article 6(1)(f) of the GDPR, based on the legitimate interest in proper accounting, the verification of transaction data, and the optimization and maintenance of the Google Pay service.
Google also reserves the right to combine the processed transaction data with additional information that Google collects and stores when you use other Google services.
The Google Pay Terms of Service can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
For more information on data protection with Google Pay, please visit the following website:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
This website offers one or more online payment methods from the following provider: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden
If you select a payment method offered by the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method in which the seller pays in advance (such as purchase by invoice, installment plan, or direct debit), you will also be asked during the ordering process to provide certain personal information (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, information about an alternative payment method).
To safeguard our legitimate interest in assessing our customers’ creditworthiness, we forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as your shopping cart, invoice amount, order history, and payment history), the provider assesses whether the payment option you have selected can be granted in light of the risks of non-payment and/or bad debt.
In addition to the provider’s internal criteria pursuant to Article 6(1)(f) of the GDPR, identity and creditworthiness information from the following credit bureaus may also be taken into account when making a decision as part of the application review:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report may contain probability values (so-called "score" values). To the extent that score values are included in the credit report’s results, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values takes into account, among other things, but not exclusively, address data.
You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- PayPal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method offered by the provider that requires you to pay in advance, your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
If you select a payment method that requires us to pay in advance, you will also be asked during the ordering process to provide certain personal information (first and last name, street, house number, ZIP code, city, date of birth, email address, phone number, and, if applicable, information about an alternative payment method).
In order to safeguard our legitimate interest in verifying your creditworthiness in such cases, we will forward this data to the provider in accordance with Article 6(1)(f) of the GDPR for the purpose of a credit check. Based on the personal data you have provided, as well as additional data (such as your shopping cart, invoice amount, order history, and payment history), the provider will assess whether the payment option you have selected can be granted in light of the risks of non-payment and/or bad debt.
The credit report may contain probability values (so-called "score" values). To the extent that score values are included in the credit report’s results, they are based on a scientifically recognized mathematical-statistical method. The calculation of the score values takes into account, among other things, but not exclusively, address data.
You may object to this processing of your data at any time by sending us a message or contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.
- Shopify Payments
This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
If you select a payment method offered by the provider that requires you to pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and payment card information, currency, and transaction number), as well as information about the contents of your order, will be shared with the provider in accordance with Article 6(1)(b) of the GDPR. In this case, your data is transferred exclusively for the purpose of processing the payment with the provider and only to the extent necessary for this purpose.
8.4Electronic Cancellation Feature for Distance Sales Contracts
Consumers who enter into contracts on this website that are subject to a statutory right of withdrawal have the option to exercise that right using an electronic withdrawal function in accordance with the applicable withdrawal provisions.
To provide the electronic cancellation function, we use a solution from the following provider: 401layers UG, Dorothea-Erxleben-Str. 1 a, D-40721 Hilden.
When using the cancellation feature, in addition to information identifying the contract to be canceled, other personal information—such as the consumer’s first and last name and email address—must be provided or confirmed.
This information is first collected by the provider based on our legitimate interest in a user-friendly, stable, and process-optimized solution in accordance with Article 6(1)(f) of the GDPR; it is then used to confirm receipt of the notice of withdrawal on our behalf via email; and finally, it is transmitted to us. We subsequently process the transmitted information to properly handle the withdrawal in accordance with Article 6(1)(b) and Article 6(1)(c) of the GDPR, based on our legal obligation to provide an electronic withdrawal function for paid consumer distance sales contracts.
The information collected by the provider is routinely deleted after a cancellation has been fully processed, provided that there are no legal retention requirements to the contrary.
We have entered into a data processing agreement with the service provider that protects data processed in connection with the return feature and prohibits unauthorized disclosure to third parties.
9) Web analytics services
9.1Google Analytics 4
This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables us to analyze your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies, which are small text files stored on your device that collect certain information. This information includes your IP address; however, Google truncates the last few digits of your IP address to prevent direct identification of individuals.
The information is transmitted to Google's servers and processed there. This may also involve transfers to Google LLC, which is headquartered in the United States.
Google uses the information collected on our behalf to analyze your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser as part of Google Analytics is not combined with any other data held by Google. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.
All processing described above, in particular the placement of cookies on the device you are using, takes place only if you have given us your explicit consent in accordance with Art. 6(1)(a) of the GDPR.
Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with future effect. To exercise your right of revocation, please disable this service using the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with Google that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
For additional legal information regarding Google Analytics 4, please visit https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de, https://policies.google.com/technologies/partner-sites, and
Demographic Characteristics
Google Analytics 4 uses the special “demographic characteristics” feature and can use it to generate statistics that provide insights into the age, gender, and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after being stored for a period of two months.
Google Signals
As an extension of Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google Account, Google may—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) of the GDPR—analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can disable the “Personalized Ads” feature in your Google Account settings. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension of Google Analytics 4, the "UserIDs" feature can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Article 6(1)(a) of the GDPR, have set up an account on this website, and sign in to that account on various devices, your activities—including conversions—can be analyzed across devices.
For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
9.2PayPal Marketing Solutions
This website uses the web analytics service provided by the following company: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used—such as the IP address and browser information—in order to analyze usage behavior on our website for statistical purposes and to create pseudonymized usage profiles. Among other things, this enables the analysis of navigation patterns (so-called heat maps), which show the duration of page visits as well as interactions with page content (e.g., text entries, scrolling, clicks, and mouse-overs). Pseudonymization fundamentally precludes direct personal identification. No merging takes place with personally identifiable data collected about you by other means.
All processing described above—in particular, the retrieval or storage of information on the device you are using—will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
9.3Shopify Analytics
This website uses the web analytics service provided by the following company: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland
Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada
Using cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used—such as the IP address and browser information—in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles.Pseudonymization fundamentally precludes direct personal identification. This data is not combined with personally identifiable information collected by other means.
All processing described above—in particular, the retrieval or storage of information on the device you are using—will only take place if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that protects the data of our website visitors and prohibits the disclosure of such data to third parties.
When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision issued by the European Commission.
10) Retargeting/Remarketing and Conversion Tracking
Meta Pixel
As part of our online services, we use the "Meta Pixel" service provided by the following company: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an ad we've placed on Facebook and/or Instagram, "Meta Pixel" is used to add a parameter to the URL of our linked page. After the user is redirected, this URL parameter is then stored in the user's browser via a cookie set by our linked page itself.
This enables Meta, on the one hand, to identify visitors to our online platform as a target audience for displaying advertisements (so-called “ads”). Accordingly, we use this service to display the Facebook and/or Instagram ads we place only to users who have shown an interest in our online offering or who exhibit certain characteristics (e.g., interests in specific topics or products, determined based on the websites they have visited), which we transmit to Meta (so-called “Custom Audiences”).
On the other hand, the “Meta Pixel” can be used to track whether users were redirected to our website after clicking on an ad and what actions they took there (so-called “conversion tracking”).
The data we collect is anonymous to us, meaning it does not allow us to identify individual users. However, the data is stored and processed by Meta, which means it can be linked to the respective user profile, and Meta can use the data for its own advertising purposes.
All processing described above—in particular, the setting of cookies to read information from the device you are using—will only be carried out if you have given us your explicit consent in accordance with Article 6(1)(a) of the GDPR. You may revoke your consent at any time with future effect by deactivating this service in the “Cookie Consent Tool” provided on the website.
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to and stored on a Meta server; in this context, it may also be transmitted to servers operated by Meta Platforms Inc. in the United States.
For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
11) Page Features
11.1Facebook Plugins
Our website uses plugins from the social network provided by the following company: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins allow for direct interaction with content on the social network.
To enhance the protection of your data when you visit our website, the plugins are initially disabled and integrated into the page using a so-called “2-click” or “Shariff” solution.
This integration ensures that when a page on our website that contains such plugins is accessed, no connection is yet established with the provider's servers.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Article 6(1)(a) of the GDPR does your browser establish a direct connection to the provider’s servers. In doing so, regardless of whether you are logged into an existing user profile, certain information about the device you are using (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider’s social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by clicking on the plugin again to deactivate it. However, revoking your consent does not affect the data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
11.2Instagram Plugins
Our website uses plugins from the social network provided by the following company: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
These plugins allow for direct interaction with content on the social network.
To enhance the protection of your data when you visit our website, the plugins are initially disabled and integrated into the page using a so-called “2-click” or “Shariff” solution.
This integration ensures that when a page on our website that contains such plugins is accessed, no connection is yet established with the provider's servers.
Only when you activate the plugins and thereby give your consent to the data transfer in accordance with Article 6(1)(a) of the GDPR does your browser establish a direct connection to the provider’s servers. In this process, regardless of whether you are logged into an existing user profile, certain information about the device you are using (including your IP address), your browser, and your browsing history is transmitted to the provider and may be further processed there.
If you are logged into an existing user profile on the provider’s social network, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the enabled plugin by clicking on it again. However, the revocation has no effect on data that has already been transferred to the provider.
Data may also be transferred to: Meta Platforms Inc., USA
We have entered into a data processing agreement with the provider that ensures the protection of our website visitors' data and prohibits its unauthorized disclosure to third parties.
For data transfers to the United States, the provider has joined the EU-U.S. Data Privacy Framework, which ensures compliance with European data protection standards based on an adequacy decision by the European Commission.
11.3Trusted Shops Trustbadge
Our website incorporates graphic elements from the following provider to display external customer reviews and/or an externally awarded quality seal: Trusted Shops AG, Subbelrather Str. 15C, 50823 Cologne, Germany
When you visit a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider’s servers in order to load the elements properly. In the process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is processed in this context, it is done so in accordance with Article 6(1)(f) of the GDPR, based on our legitimate interest in optimally marketing our offerings and designing our website in an appealing manner.
If you place an order with us online, additional processing may take place.
Thus, subject to your explicit consent pursuant to Art. 6(1)(a) of the GDPR, your order information (order total, order number, and, if applicable, the product purchased) as well as your email address will be transmitted in encrypted form to the provider via the Trustbadge to verify an existing registration for the provider’s services (in particular “Buyer Protection”) and, if necessary, to enable a new registration.
If it is determined that you already have an existing registration, or if you register with the provider for the first time to use its services (in particular, buyer protection), your order information (order total, order number, purchased product) as well as your email address will be transmitted to the provider pursuant to the contractual agreement with the provider in accordance with Article 6(1)(b) of the GDPR and further processed by the provider in order to provide the services (in particular, buyer protection).
We are jointly responsible with the service provider for the processing activities described above, in accordance with Article 26 of the GDPR. The joint controller agreement can be viewed here: https://help.etrusted.com/hc/de/articles/23970817960082-Vertrag-%C3%BCber-die-gemeinsame-Verantwortlichkeit-nach-DSGVO
12) Tools and Miscellaneous
Cookie Consent Tool
This website uses a so-called “cookie consent tool” to obtain valid user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to users when they visit the site in the form of an interactive user interface, where they can grant consent for specific cookies and/or cookie-based applications by checking the appropriate boxes. Through the use of this tool, all cookies and services requiring consent are loaded only if the respective user grants the corresponding consent by checking the appropriate boxes. This ensures that such cookies are set on the user’s device only if consent has been granted.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed in this process.
If, in individual cases, the storage, assigning, or logging cookie settings, this processing is carried out in accordance with Article 6(1)(f) of the GDPR on the basis of our legitimate interest in legally compliant, user-specific, and user-friendly consent management for cookies and, consequently, in the legally compliant design of our website.
Another legal basis for the processing is Article 6(1)(c) of the GDPR. As the data controller, we are legally obligated to make the use of non-technically necessary cookies contingent upon the user’s consent.
Where necessary, we have entered into a data processing agreement with the provider that ensures the protection of our website visitors’ data and prohibits unauthorized disclosure to third parties.
For more information about the operator and the settings options for the cookie consent tool, please refer directly to the corresponding user interface on our website.
13) Rights of the Data Subject
13.1Applicable data protection law grants you the following rights as a data subject (rights of access and intervention) vis-à-vis the data controller with respect to the processing of your personal data; please refer to the cited legal basis for the respective conditions for exercising these rights:
- Right of access pursuant to Article 15 of the GDPR;
- Right to rectification under Article 16 of the GDPR;
- Right to erasure under Article 17 of the GDPR;
- Right to restriction of processing under Article 18 of the GDPR;
- Right to be informed pursuant to Article 19 of the GDPR;
- Right to data portability under Article 20 of the GDPR;
- Right to withdraw consent that has been given pursuant to Article 7(3) of the GDPR;
- Right to lodge a complaint under Article 77 of the GDPR.
13.2RIGHT TO OBJECT
IF, AS PART OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO SUCH PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS RELATING TO YOUR SPECIFIC SITUATION.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA IN QUESTION. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OUTWEIGH YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING IS NECESSARY FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.
IF WE PROCESS YOUR PERSONAL DATA FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THIS RIGHT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE RELEVANT DATA FOR DIRECT MARKETING PURPOSES.
14) Retention Period for Personal Data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and—where applicable—the respective statutory retention period (e.g., retention periods under commercial and tax law).
When processing personal data based on explicit consent pursuant to Article 6(1)(a) of the GDPR, the data in question will be stored until you withdraw your consent.
If there are statutory retention periods for data processed in connection with contractual or quasi-contractual obligations pursuant to Article 6(1)(b) of the GDPR, such data will be routinely deleted upon expiration of the retention periods, provided that it is no longer necessary for the performance or initiation of a contract and/or we no longer have a legitimate interest in continuing to store it.
When processing personal data on the basis of Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(1) of the GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing is necessary for the establishment, exercise, or defense of legal claims.
When processing personal data for the purpose of direct marketing pursuant to Article 6(1)(f) of the GDPR, this data will be stored until you exercise your right to object under Article 21(2) of the GDPR.
Unless otherwise specified in the other information contained in this statement regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
